Atlaslive has integrated the FIRST.bet sportsbook solution into its platform, making the technology available to its operator partners as of July 27, 2026. The integration targets the Brazilian betting market, where the two companies will jointly distribute the service.
Platform Expansion and Market Focus
The addition follows recent agreements with OIG Gaming Brazil, where brands 7Games, Betão, and R7 selected FIRST.bet as their sportsbook technology provider. Atlaslive positioned the onboarded solution to address regional requirements, expanding the sports wagering options within its ecosystem.Mykola Vernydub, chief operating officer at Atlaslive, stated that the integration strengthens available sportsbook capabilities while leveraging performance metrics in Brazil. Tom Light, chief executive officer at FIRST.bet, noted that Atlaslive provides operators with full control over their service selections. Light added that recent major tournaments demonstrated how stable infrastructure retains user engagement during peak periods.
FIRST.bet appointed former DraftKings senior vice president Ian Bradley as co-CEO in June 2026, preceding this platform integration.